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European Consumers Choice is an independent non-profit-making organisation based in Brussels and developed to reward companies for their best design, innovations and for the ease of use of their product.


Our jury and  partners in the field of industry, design, tourism and the specialised press select products on the basis of their originality, innovative features and exceptional qualities.


The products are tested under everyday conditions by European consumers who assess, evaluate and comment on their functionality, innovative features and design. Companies which score above the average receive the European Consumer Awards title and are authorised to use the European Consumers Awards logo on all their communications, products, multimedia, websites; in addition, the European Consumers Choice website (and on our social network : Facebook, Flickr, Pinterest) features an individual page dedicated to their company including a description of their product and consumers notes and comments. ECC has also a partnership with alaTest which broadcasts our testers’ feedback on the world’s market.


European Consumers Choice in partnership with tourism offices also rewards the best holiday destinations in Europe. Using Eurostat’s annual tourism data and experts’ professional advice, a central jury selects 20 towns to compete for the “European Best Destination” title. European citizens vote online to select their preferred destination and the town which receives most votes (over a period of 21 days) is awarded the trophy for best European destination (Istanbul 2013, Porto 2014, Bordeaux 2015). Following an unprecedented success, we have decided to extend our expertise to the creation of new awards:  best winter sports destination, best European seaside resort, best European event, Europe’s best cultural destination, best gastronomic destination and many others.


All companies, designers, agencies, service industries (hotels, health club and leisure centres) may enter the competition.  European Consumers Choice‘s main aim is to promote top quality, innovative and functional products and services. Top brands as well as young designers compete on an equal footing for our awards and are judged on the quality of their creation by professionals and European consumers.

Since our establishment in 2009 , these brands and designers have been awarded :