European Consumers Choice is an independent non-profit-making organization based in Brussels. Every year our jury and  partners in the field of industry, design, tourism and the specialised press select products on the basis of their originality, innovative features and exceptional qualities.

The selected products are tested under everyday conditions by European consumers who assess, evaluate and comment on their functionality, innovative features and design. Companies which receive a 90% rating receive the European Consumer Awards title and are authorised to use the European Consumers Awards logo on all their communications, products, multimedia and websites and company locations; in addition, the European Consumers Choice website features an individual page dedicated to their company including a description of their product and consumer notes and comments..

European Consumer Choice in partnership with the European Commission and national tourism offices also rewards the best holiday destinations in Europe. Using Eurostat’s annual tourism data and experts’ professional advice, a central jury selects 20 towns to compete for the “European Best Destination” title. European citizens vote online to select their preferred destination and the town which receives most votes (over a period of 21 days) is awarded the trophy for best European destination (Lisbon 2010, Copenhagen 2011).

All companies, designers, agencies, service industries (hotels, health club and leisure centres) may enter the competition. A hundred or so projects are selected by our jury every quarter for testing at our headquarters and in everyday situations by our panel of testers.

European Consumers Choice‘s main aim is to promote top quality, innovative and functional products and services. Top brands as well as young designers compete on an equal footing for our awards and are judged on the quality of their creation by professionals and European consumers.