It could all have happened roughly five years ago on a deserted platform at Barcelona’s central station in late August. Then again, we could be imagining things. Either way it doesn’t matter. What does matter is that we have been inspired. We were touched by the heart and soul of a unique personality whose life philosophy is so infectious that we couldn’t help but become his willing disciples.
He is Johnny Loco. We met him with several hours to spare, and the things he told us changed us profoundly. He left us at the platform, a little dazed, looking after his luggage, which consisted of an old rugged leather suitcase that had seen better days and a very sturdy beach cruiser bicycle. But he never returned. We posted signs and left messages with the local tourist police, but he was never located. Strangely, it doesn’t matter – we believe he is a man who makes his own way in life and although he’s fond of life’s small and large achievements, he is able to distantiate himself from his material belongings with the same enthusiasm that overtook him when he acquired them in the first place. He taught us that any given day is filled with times and places that provide the perfect backdrop for reflection and relaxation. You can capture a perfect moment without killing the day. When you stick to this way of life, you will automatically gravitate toward kindred spirits who share Johnny’s vision.
For more information on the Johnny Loco® brand visit johnny-loco.com.
Beach Cruiser Dockers® X by Johnny Loco®
"Dockers® and Johnny Loco® teamed up to build a true original classic beach cruiser for men.Brought out of the beaches by cycling enthusiasts, it is made to meet your daily expectations: easy to handle, precise, comfortable and stylish! The beautiful wide handle bars and the leather saddle provide original American character. It would be fair to say that with Johny Loco®, Dockers® found its perfect match.
This original Beach Cruiser for men has a 21" steel frame and is equipped with a coaster brake (Shimano). The beautiful wide handle bars, the wide tires and of course the cruiser saddle provide original American character, but otherwise the bike is fully European design, so high-quality paint, stainless steel parts, puncture protection tires for everyday use (Schwalbe) and of course a perfect riding position so you can enjoy cruising to the maximum. The bike is also equipped with a front hand.