No conventionalism, please!
At B-LINE we have no time for those wanting to run after the latest fad, since this will be old-hat by tomorrow and because it takes very little effort to do what everyone else is doing. The real challenge is in producing objects that are both original and functional, in innovating and keeping up the irony, taking, of course, the aesthetic component into consideration as well.
If the choice lies between inside or outside, let it be outside, where there is more air, greater light and freedom of movement.
Twelve years from its foundation, B-LINE considers itself a youthful brand name, like the people making it up. Perhaps it is because of this that the company loves Italy, where it proudly maintains its production; but where collaborations linked to design are concerned, we look abroad without hesitation. Because designing means looking ahead, while keeping all the best of everything achieved so far.
Boby, design Joe Colombo :
Boby is a trolley storage unit which has made its mark on history, mainly due to its outstanding versatility. Designed to guarantee simple vertically modular solutions and provide high, customised storage capacity.
The structure and drawers are made from injection-moulded ABS plastic, while the casters are made of polypropylene.
Awarded first prize at SMAU in 1971.
Part of permanent collection of the Museum of Modern Art in New York and “Triennale” in Milan.